Jemima, principal colourist from Wild Life SoGo, shares everything she knows (including some technique shots!) about the balayage effect with us here...  

"Balayage, baliage, ombre, that B word. No matter what you call it, balayage is a trend that’s here to stay. Whether it's soft and subtle, or bold and bright, most clients are asking for it and most colourists are incorporating it into their colour work. I know myself it's included in 70% of all my colour work, and with warmer weather just around the corner everyone wants to start going a little lighter - so what better way to start!

But first let's get things straight: there are many different ways, techniques, looks and interpretations when it comes to balayage, and this really comes down to your colourist. What does it not mean? It doesn't mean ‘Dip Dye’, that's done and dusted. No-one wants to see it anymore, that’s actually a trend we’ll look back on in a few years and say: "What were we thinking?"

For someone wanting a soft, barely-there colour, starting with fine balayge throughout is great, almost like fine highlights but painted throughout the hair to give it an overall lift, perfect for brunettes wanting to transition.

If you want to take it to the next level, you can start with fine painted balayge, and then really start getting a little more heavy towards the end of the hair, this starts to give you the ‘I’ve just had an amazing summer holiday’ kinda hair, you know the colour that seriously makes you envy somebody's time in the sun.

And then if you really want to amp it up, you can go all out and balayage all the hair, keeping the colour sweeping from the roots and then heavy towards the ends. This is definitely not for the faint hearted, but for someone that wants serious results and likes the maintenance side of things. When done by a professional this kind of colour is beautiful but takes a lot of work, time and $$. Think of Khloe Kardashian's latest blonde, but also remember the Glam squad they have taking care of it - before and after photos on Instagram make it look so easy, but keep in mind some colours take months to evolve."